B2B Podcasting – The Time has Come

Over recent years, the popularity of podcasting has exhibited rapidly accelerating growth in terms of both numbers of listeners and frequency of sessions per user.  According to the annual report from Edison Research, The Infinite Dial 2019, 20 million people have listened to podcasts and 14 million of them are regular weekly listeners. In fact,…

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Inbound Marketing is a Lot Like Fly Fishing

I realized recently that two of the things I love doing also have a lot in common. Not only do inbound marketing and fly fishing involve a similar pursuit of elusive prey; they also require carefully thought out strategies and precisely executed tactics in order to achieve success. The fundamental tenets of fly fishing include:…

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Mobile Responsive Design is Critical for Email Marketing

To be considered successful, email marketing campaigns need to score high on two key performance indicators, Open Rate and Click Rate.  Of course you also need to have a plan for maximizing conversions and deeper engagement after the Click – but if you don’t get a significant percentage of your audience over that first hurdle,…

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Nurture Your New Inbound Prospects with Baby Steps

Watching our family’s newest six-month old doing her pushups and getting ready to crawl is a good reminder that almost everything in life is made up of “baby steps”.  First we roll-over, then push ourselves up, then crawl, pull upright and finally we walk!  Of course, that’s just the stay of a fantastic journey full…

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